How I streamlined my Marketing Copy Generation
Boostrapping your copy writing with AI
AI Copy 101
Imagine 4 pieces of work come through on completely different topics. The images below and the briefs are set, and now you're tasked to create Copy to go along with them.
And you know AI can help. I also get really excited when I see the AI Creative community sharing "Best Prompts for Marketing".
But for a long time I wasn't able to get them to actually help me in practical terms to implement a flow that works for me.
I was either not able to connect AI to the outcomes I needed, or spent too much time to research and implement each solution.
But I decided to give PromptBros a try and here's what I found:
- AI Workflows need Conversation - the initial instruction is important to automate, but allowing it to receive inputs via conversation makes it more powerful and specific. You'll be amazed at how the outputs match what you really want if you can provide details!
- Build the Habit - Force yourself to use it consistently and soon it will stop being alien to you and be more like a ritual that happens naturally.
- Experiment! Experiment! Experiment! - using the same AI Prompt will give you a "dry-effect" dawn on you. Your needs will evolve, you don't want to sound dull, so keep things interesting, change it up, and add your flavour to the mix... modify prompts, your examples, and your AI provider!
NB. if you are new to PromptBros then please refer to basics of setting up a Prompt or using an Agent to implement this guide.
Let's get started shall we?
AI Blog / Article Prompt
Context is key, so at the start of an AI task should allow you to provide enough information to get meaningful results.
Write a compelling and informative blog/article copy that adheres to the provided inputs and guidelines.
And then activities are structured in the Prompt to include relevant information you can create with AI (check our guides for SEO, Personas, and other topics for more on this).
Inputs:
These inputs ensure the Copy includes all teh required information.
- Topic: [Specify the main topic of the article or blog post]
- Format: [Define whether it is a how-to, listicle, comparison guide, etc.]
- SEO Inputs: [Include keywords, meta descriptions, and any other SEO-related inputs]
- Target Audience: [Define the target audience for the article]
- Briefing on Opinion/Angle: [Provide specific direction on the desired opinion or angle]
Steps:
Having steps that the AI walks through to generate the content helps to focus the output content on what you need.
- Research: Conduct thorough research on the topic, ensuring all information is accurate and up-to-date.
- Structure: Organize the content according to the specified format (e.g., step-by-step for how-to guides, numbered lists for listicles).
- Engagement: Use engaging language and storytelling to captivate the target audience.
- SEO Optimization: Integrate SEO inputs naturally into the content, without compromising readability.
- Call-to-Action: Include a clear and effective call-to-action that aligns with the article's objective.
Output Format:
To get the output you want, you need to be explicit. AI will work better with structured asks to generate according to them. Here's some of our examples:
- Introductory paragraph introducing the topic and hooking the reader's interest.
- Well-structured body content with subheadings, bullet points, or numbered lists as appropriate.
- Concluding paragraph summarizing the main points and encouraging further engagement.
- Ensure readability with concise paragraphs and clear, engaging language.
Examples:
Examples have shown to help tune the AI and help avoid hallucinations in the creation process. You can use your examples to make it more appropriate to your liking.
-
How-To Guide:
- Input: "How to Create a Sustainable Wardrobe," SEO Inputs: ["sustainable fashion," "eco-friendly clothing"], Target Audience: "Eco-conscious consumers."
- Output: Introductory paragraph on the importance of sustainable fashion, followed by step-by-step guide to curating a sustainable wardrobe, concluding with a call to explore eco-friendly brands.
-
Listicle:
- Input: "Top 10 Travel Destinations for 2024," SEO Inputs: ["travel bucket list 2024," "must-visit places"], Target Audience: "Travel enthusiasts."
- Output: Introductory paragraph capturing the excitement of travel planning, followed by a list of destinations with brief descriptions and reasons to visit, concluding with a call to share personal travel plans.
We also have a really useful Creative Artwork guide that shows amazing examples like the image below.
Notes:
A space for everything else. From tone to sensitivities, you should expand and explore these.
- Ensure tone and style align with the brand's voice and the target audience's preferences.
- Be mindful of cultural sensitivities and regional differences when addressing a diverse audience.
- Verify all statistics and factual information to maintain credibility.
What to do next?
This Prompt is available in our Free Digital Marketing Prompts Pack and ready for you to churn your first article in minutes.
We do recommend you adapt it to match your needs.
Your own Voice / Tone
To make the article adopt different styles that suit what I need, Demeanour or Tone of voice is a valuable input that the AI understands.
- funny and light
- formal and professional
- engaging and enthusiastic
- charismatic and thoughtful
Tweak this Prompt
Using PromptBros allows you to copy this Prompt and adapt to your own liking. Here's a couple of ideas you can explore:
- Separate Search from Copy Creation - if you need live web search, you may want to have a different AI perform that task using a specific AI Provider such as Perplexity.
- Separate Blog from Article guidance - you may want to adapt the Prompt steps to skip or add specific instructions depending on content.
You can also use our Free Prompt Generator which can help you in this task.
Ready to dive in?
Hope you enjoyed our copy writing walkthrough!
Don't forget to rate our Prompt and share improvements with the Community too.
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